Kim Kardashian Checks Out Her Most Famous Asset During Video Shoot

It has become such a topic of discussion that it almost overshadows its owner in the fame stakes.
And it seems Kim Kardashian is as interested as everyone else in her best-known feature.
The reality TV personality appeared to be admiring her own ample posterior as she stretched out on the ground during a photoshoot for one of her latest business ventures.

You like what you see? Kim Kardashian appears to admire her famous posterior during her fragrance shoot on The Rachel Zoe Project

She teamed up with celebrity stylist Rachel Zoe, who was helping her to look sexy for her latest fragrance photoshoot.

The 40-year-old clothes guru started her off in a revealing outfit of boys' shorts, men's shirt and bra.

She explained her rationale behind the choice when the shoot was featured on a recent episode of The Rachel Zoe Project.

Delivering the goods: Kim gets ready to de-robe for her exciting photoshoot

Looking good: Kim was on her knees for some of the pictures

Larking around: Kim enjoyed having fun with her assistant on set

Rachel said: 'Wearing a men's shirt and boys' shorts is one of the best ways to look subtly sexy.
'You want to unbutton the top two buttons, wear a pretty bra underneath.
'You wear boys' shorts because it is more than underwear but you're not wearing pants, and it's just kind of effortless sexy.'
Her advice certainly seemed to pay off for Kim, 30, as she looked stunning in the ensemble.

Lady in red: The Keeping Up With The Kardashians star looked ready to audition for a Chris de Burgh video

You've got the look: Prince would approve of the stars stylish Dolce & Gabbana gown

The joy of text: Kim could not stop looking at her phone whenever she got the chance

But the best was to come. Rachel had picked out a stunning red Dolce & Gabbana gown for the Keeping Up With The Kardashians star to wear.
Before the shoot the stylist, who was pregnant at the time, said she was so sure of the look she wanted she could style the four-hour project  'in 10 minutes'.
And later on she said she was relieved it was a short shoot: 'We only have a few hours for today's shoot. Thank God because I am already completely wiped out.'

Bumpy conversation: Kim asks Rachel how she manages to look so trim during pregnancy

During the shoot, Kim marvelled at Rachel's figure, despite the fact she was already eight months pregnant.
The stylist told her that her slender frame was due to the fact that she was constantly working.
Kim said she would probably look like a cow pregnant and Rachel consoled her, telling her that if she continued to work, the weight would stay off.
If the show is anything to go by, it seems that the star is hoping to have children sooner than later with her new husband Kris Humphries.