And Kanye West played the dutiful boyfriend yet again this morning as he took the backseat while girlfriend Kim Kardashian became the centre of attention at her perfume launch.
The reality TV star stepped out in an eye-popping red lace dress which showed off her curvaceous body.
Dutiful: Kanye West took Kim Kardashian's hand a she stepped out looking radiant in bright red
Lady in red: Kim Kardashian stepped out in an eye-popping lace red frock this morning which showed off her famous curves and derriere
Kim, 31, and Kanye, 34, walked out of their hotel so Kardashian could promote her new fragrance, True Reflection, which is exclusive to Debenhams.
The Keeping Up With The Kardashians star ensured all eyes were on her as the star showed off her figure in the scarlet frock.
And she even gave photographers and onlookers a glimpse of her famous derriere as she turned around to head into the store.
Supportive boyfriend: Kanye West blended into the background as Kim stepped out to promote the launch of her new perfume
Striking: Kim Kardashian launched the fragrance, called True Reflection, which is exclusive to Debenhams
Back seat: Kanye West went incognito in an all black ensemble, while Kim stood out in her scarlet lace frock
Kim also kept the outfit sleek and chic with her hair tied up into a long slick pony tail with a centre parting.
Kim finished her impeccable look off with some lace up heels and some intricate earrings.
And she also accessorised with her ever dutiful boyfriend, who let the TV star take centre stage during her promotional morning.
Following behind: The rapper has been by Kim Kardashian's side throughout her stay in the UK at different events
Curves: Kim Kardashian stood out as she walked out of her hotel with her loyal boyfriend
Kanye dressed to go incognito as he stepped out in an all black ensemble which consisted of a T-shirt, hoodie, jeans and trainers.
He even followed her out of the hotel as she approached fans on route to the shop.
The rapper jetted into the city just a day after Kim first flew in earlier in the week.
Solid pair: Kanye seemed smitten with Kim as she displayed her curves for all to see
Publicity queen: Kim Kardashian launched her 'sultry new fragrance' in store, before heading back to her hotel
They've become inseparable since they started dating earlier this year and have been spotted at a number of events together while they continue to visit London.
Just last night they turned up to the Fifi awards, where she was up for a trophy for her own scent.
She may have lost out on the prize to Justin Bieber, but she was a winner in the fashion stakes as she walked on to the red carpet in a navy floorlength frock and opted for smoky eyes.
And Kanye was by her side once more as they walked along hand-in-hand.
In sync: Kim and Kanye were inseparable as they turned up to the perfume launch in the city together
Diva: Kim wore a black gown to the FiFi fragrance awards last night in London